Today is the slowest day of technological development you will ever witness. Successful marketing in this environment is daunting.

Mark Schaefer’s third revision of his seminal book “Social Media Explained” answers the most compelling questions of social media marketers today:

• How do we create a relevant strategy that aligns with business goals?
• What are the realistic strategies to measure social media effectiveness?
• How do we keep up with the hurricane of technological change?
• How do we increase engagement, align with brand strategy, and increase our follower base?
• How will AI be applied to common social media tasks and create competitive advantage?

In this all-new edition, Schaefer provides an eye-opening assessment of the role of social media in the marketing ecosystem. He writes that social media is not a strategy, it is the beginning of a process that leads to loyalty and community.