The Content Code: Six essential strategies to ignite your content, your marketing, and your business

Author: Schaefer, Mark

Publication Date:

March 2015



Original language and publisher

Territories Handled

Worldwide excl. English, Chinese and Japanese

Territories Sold

China (China Renmin UP)
Japan (Direct)


Business & Leadership

The Content Code: Six essential strategies to ignite your content, your marketing, and your business

Author: Schaefer, Mark


Named world’s best SEO book by Book Authority and one of the top five business books of the year by INC magazine! Mark W. Schaefer has delivered a path-finding book exploring the six factors that will help you break through the overwhelming wall of information density to win at marketing now… beyond content, beyond social media, beyond web traffic and Search Engine Optimization.

The Content Code is a blueprint to cut through this intimidating wall of noise and become the signal with your customers and stakeholders. This path-finding book covers essential new ideas accessible to any individual and any business, such as:

  • How the business value of digital marketing is being forged by content saturation and content transmission, not Likes, followers, or page views — requiring a new business focus and mindset.
  • How, in many cases, successful content marketing has nothing to do with content and everything to do with branding, social proof, and the authority of your website.
  • Dozens of ways to build “shareability” into your content that gives your efforts the very best chance to cut through and succeed.
  • Why marketing strategy needs to refocus on the elite 2 percent of your audience — your Alpha Audience — who truly drives economic value.
  • The six possible strategies to ignite your content — nearly all of them are available and affordable to businesses of any size.
  • Technological changes on the horizon that will radically alter every approach to social media and content marketing.

A pioneering book that explores the psychology of sharing, it is also highly practical, offering hundreds of ideas that can be used by organizations of any size and any budget.Book highlights include in-depth explorations on the connection between brand and content transmission, a focus on audiences that will move content, practical steps to build “shareability” into all your content, and the new role of promotion, distribution and SEO in a very competitive, digital world. Unlock your business value, unleash your audience, and uncover the six digital secrets of The Content Code.

Marketing Information

  • Over 17,000 copies sold