Close Deals Faster​. The 15 Shortcuts of the Asher Sales Method

Author: Asher, John

Publication Date:

October 2017



Original language and publisher

Territories Handled

World excl. English


Business & Leadership

Close Deals Faster​. The 15 Shortcuts of the Asher Sales Method

Author: Asher, John

  • 2 Seas Represents: World Excl North America


“Instead of complicated theory, this book offers practical guidance based on John’s decades of work helping hundreds of businesses improve their sales.” — James C. Bly, Jr., Founder, Chairman & CEO, Business Growth Alliance (BGA)

“I have read been asked to endorse dozens of sales related books and can honestly say this is by far the best book on sales I’ve ever read!” —  Dr. Larry Craft, CEO of CraftMetrics

“I first discovered John’s sales skills formula when I retired from the U.S. Navy … and it immediately helped me achieve much better results by focusing on effectively solving our customer’s problems and succeeding by helping our customers succeed.” —  Steve Johnson, Rear Admiral USN (Ret.), CEO Coach and Vistage International Chair

“This book offers a flawless recipe for sales success by merging traditional thinking with modern insights. John’s easy to learn system integrates tried and true sales techniques with new platforms like LinkedIn. Every company should train their sales team in this approach.” —  Judy Schramm, CEO of ProResource, Inc.

“ASHER’s Top Ten Selling Skills helped our organization grow and for many of the clients that we support, it helped them drive thousands of new deals, contract renewals, and cross-sell/up-sell opportunities. If you want to drive more sales, you need this book!” —  John Edwards, Executive Vice President and Partner at Communica

“When started my career in sales for a Fortune 100 company 45 years ago, I never imagined someone could consolidate a universe of successful sales practices into a precise “how to” summary. John and his team have an amazing knowledge of sales process and practice. I will never use another sales trainer.” —  Mickey Williams, EVP-Enterprise Executive Board, CapRelo and JK Moving Services.

Most books about sales are one good idea stretched over 100 pages.  What if there was a book that incorporated key ideas from all major sales institutes and numerous best-selling sales books into a unique set of sales skills with fifteen shortcuts to make sales happen faster?  Close Deals Faster is the only book providing a robust, repeatable sales process for both business-to-business and business-to-government sales.  It’s applicable to companies of any size – from startups to Fortune 500 enterprises.

It’s a complex, changing and challenging business world out there.  Salespeople selling undifferentiated commodities are being replaced by online sales.  Prospects are considering more and more transactions as commodity sales.  Sales cycle times are longer and salespeople can’t qualify leads quickly enough.  Only a few elite salespeople are selling the most new business.  And as consultative selling has increased in importance, the sales aptitude of the sales force becomes more important than ever.  For sales based on overall value, most salespeople don’t have the right kind of skills to complete successful consultative transactions.

John Asher’s passion is to make the complex simple!  His experience as a Navy submarine commander, successful business leader, and award-winning speaker is that when you make the complex simple, you create greater success in life for everyone.  That’s the passion, cause, purpose and belief at ASHER Strategies.  It’s why John and his highly experienced team do what they do.  Based on that passion, they provide robust revenue growth strategies for CEOs and their sales teams.  They do this by consolidating best practice sales methodologies and sales aptitude research into the following three areas of sales enablement:

  • 10 fundamental sales skills, the “blocking and tackling” of sales
  • 15 simple shortcuts to help close sales faster
  • 4 easily learnable levels of emotional intelligence to allow salespeople to expertly connect with and influence customers and prospects

John and his team have provided sales advisory services to over 2,000 companies in the last two decades.  The average increase in revenue for these companies was 18% in the first year.  By reading Close Deals Faster and adopting these winning skills and processes, you too can bring in new clients faster, upsell and cross-sell to current customers better and increase your emotional intelligence to where consultative sales are successful for both you and your growing customer base.