Choose Yourself

Author: Altucher, James

Publication Date:

June 2013



Original language and publisher

Territories Handled

World excl. English

Territories Sold

Brazil (reverted)
Bulgaria (reverted)
China (reverted)
Czech Republic (reverted)
Lithuania (reverted)
South Korea (reverted)
Poland (reverted)
Taiwan (reverted)
Thailand (reverted)
Romania (reverted)
Turkey (Pegasus)
Vietnam (Alpha Books)
Russia (reverted)
Portugal (Vida Self)
Serbia (Dereta)


Personal Development

Choose Yourself

Author: Altucher, James


James Altucher: The most interesting man in the world – Forbes

Mr. Altucher is simply practicing what he preaches. Over the last half-decade, this former tech entrepreneur, venture capitalist and financial pundit has reinvented himself as a gimlet-eyed self-help guru, preaching survival in an era when the American Dream — the gold-embossed college diploma, the corner office, the three-bedroom home — seems like a sham. – NY Times

This guy has risen from the ashes so many times he’d make a phoenix jealous. – CNBC Make It

He seems to have figured out the secret of life. – Fox 5 Good Day New York

I always get the sense, when he’s talking about the down periods, that despite the hopelessness he describes, there’s always hope. – Psychology Today

The world is changing. Markets have crashed. Jobs have disappeared. Industries have been disrupted and are being remade before our eyes. Everything we aspired to for “security,” everything we thought was “safe,” no longer is: College. Employment. Retirement. Government. It’s all crumbling down. In every part of society, the middlemen are being pushed out of the picture. No longer is someone coming to hire you, to invest in your company, to sign you, to pick you. It’s on you to make the most important decision of your life: Choose Yourself.

New tools and economic forces have emerged to make it possible for individuals to create art, make millions of dollars and change the world without “help.” More and more opportunities are rising out of the ashes of the broken system to generate real inward success (personal happiness and health) and outward success (fulfilling work and wealth).

This book will teach you to do just that. With dozens of case studies, interviews and examples – including the author, investor and entrepreneur James Altucher’s own heartbreaking and inspiring story – Choose Yourself illuminates your personal path to building a bright, new world out of the wreckage of the old.


Marketing Information

  • Foreword by Twitter CEO Dick Costolo.
  • Over half a million copies sold—WSJ Bestseller! Watch the booktrailer here
  • From a New York Times profile on James Altucher (August 6 2016):

“By writing candidly about his own triumphs and flameouts, Mr. Altucher ‘shows readers how they can succeed despite their flaws, not because of a lack of flaws,’ said Tim Ferriss, author of the best-selling “4-Hour” self-improvement series. ‘This is hugely refreshing in a world of rah-rah positive-thinking gurus who are all forced smiles and high-fives.’”

“A talk he gave at a London church last year drew about 1,000 people, and fans have organized “Choose Yourself” meetups in cities around the world. On LinkedIn, where he publishes original free essays, Mr. Altucher has more than 485,000 followers and is ranked the No. 4 “influencer,” after Bill Gates, Richard Branson and Mohamed A. El-Erian, the financier and author.”


Altucher_Choose-Yourself_cover-Brazil   rsz_choose_yourself_cropped   Altucher_Choose Yourself_Poland_MT Biznes_Fall 2015   Screen Shot 2016-07-04 at 15.11.24Altucher_Choose Yourself_Sunnbook Culture & Art Co. Ltd_April 2016      Altucher_CHOOSE YOURSELF_Turkey_Pegasus_February 2017 

Brazil (Alaude/Tordesilhas), Korea (Seguroo), Poland (MT Biznes), Romania (ACT si Polition), China (Sunnbook Culture & Art Co. Ltd.), Turkey (Pegasus), Vietnam (Alpha Books), Russia (Mann Ivanov Ferber), Portugal (Vida Self)