Your Brain Is Playing Tricks on You

Original title: Votre cerveau vous joue des tours

Author: Moukheiber, Dr. Albert

Publication Date:

April 2019



Original language and publisher

French | Allary Editions

Territories Handled

Worldwide excl. French

Territories Sold

South Korea (Hanbit Biz)
Germany (Goldmann/PRH Germany, at auction)
Czech Republic (Albatros Media/Kniha Zlin)
Poland (Vis-a-Vis Etiuda)
Slovakia (Ikar)
Hungary (Europa Konyvkiado)
World English (Hero Press)


Psychology, Science

Foreign Covers

Albatros Media/Kniha Zlin

Your Brain Is Playing Tricks on You

Original title: Votre cerveau vous joue des tours

Author: Moukheiber, Dr. Albert


A particularly well-documented book, Albert Moukheiber provides the tools to everyone in order to develop a spirit that is both critical and qualified. A tool necessary for the exercise of a lucid citizenship. Les Echos

Albert Moukheiber demystifies neuroscience without losing its complexity. RCF

« Your Brain Is Playing Tricks on You » is a great little manual that helps us to know better ourselves and have strong doubts. — Mais où va le Web ?

Sometimes it’s very serious, sometimes ludic and always accessible. We learn a lot about ourselves and our brain by reading this book. Nicolas Carreau – Le tour de table culturel, Europe 1

« Your Brain Is Playing Tricks on You » is the result of years of research, reflection and experience in the human brain, with its factors, mechanisms and biases. And what’s more, “science popularization in French literature is sparse at the moment,” says Albert Moukheiber. This goal has now been achieved. L’Orient, Le Jour

A passionate and troublesome book. A complete and complex work for the general reader. — RTBF

A book full of examples on how our brain can play tricks on us. — RFI

A scientific, pedagogical and accessible book. — DH Radio

This work of urgent logic is illustrated by everyday questioning […] A real reasoning against fake news. ELLE, Belgium

Albert Moukheiber invites us to reflect upon the manner in which we think and to reevaluate our beliefs, in order to gain “mental flexibility”. Le Monde

A passionate book which helps us to understand how our opinions are formed. — France Inter

Why are we often convinced that we’re right even when we’re wrong? Why are we jealous, or paranoid, even when we have absolutely no reason to be? Why is it so easy for fake news to spread around the globe and fool us?

It’s because we don’t see the world as it is, rather we reconstruct it in our mind. Reality is way too complex and multiple to be apprehended by our capacities of attention, which are quite limited, as well as our brain abilities. That is why our perception of the world is subjective and various elements influence the way we acquire knowledge and form opinions. Our brain is recreating the world in its own way – most of the time for our own good: how hard would it be if, before making a choice, we had to know about all the options available in that given situation? It would take us forever to choose an item of clothing in a store, or a meal in a restaurant! Luckily, our brain can estimate: even if it makes us imperfect, and subject to illusion, delusion, even error, it allows us to reconstruct the world as we know it, and live in it.

However, these very useful mechanisms can sometimes mislead us and have a rather negative impact on our actions, beliefs and opinions: when our brain behaves that way, we say it is biased. Albert Moukheiber gives us tips and tricks to fight against these cognitive biases – the first one being not to trust ourselves too much and to always doubt our thinking processes, especially in this era where social networks spread information like an epidemic.

In this book, filled with multiple examples from our daily lives and psycho-social experiments, Moukheiber explores the building blocks of our perception, cognition and behaviour, which are involved in acquiring knowledge or forming opinions. He does so while maintaining a didactic approach that makes the book easily accessible to all.

Marketing Information

  • Over 25 000 copies sold
  • English sample available
  • Finalist of the Prix “Sciences pour tous”
  • At the top of the best-seller list



Foreign Covers

Albatros Media/Kniha Zlin