Original title: Willing to Fail

Publication Date:

November 2018



Original language and publisher

English (USA) | Lioncrest Publishing

Territories Sold

South Korea (rights reverted)
Taiwan (Yuan-Liou)


Business & Leadership

Number of copies sold:

Over 25,000


Original title: Willing to Fail

  • 2 Seas Represents: World excl. English rights
  • #1 on for Marketing for Small Businesses, #1 on for Starting a Business, #1 on for Entrepreneurship


What a fascinating, raw, and authentically inspiring story this is! I couldn’t stop reading it. Pat Lencioni, best-selling author of The Five Dysfunctions of a Team, business consultant, and speaker

Brian Scudamore is everyman’s entrepreneur. This book tells the story of how everyone can, with great, productive joy, literally transform the world! Michael E. Gerber, author of The E-Myth Books

Brian Scudamore’s enthralling tale of the launch and longevity of 1-800-GOT-JUNK? is everything you want from a business yarn. Toxic employees, poor decisions and financial and personal loss can’t dim the persistence and optimism of an entrepreneur who transformed the simplest of ideas into a $250M-plus multi-brand empire. This book will make you want to run arms flung wide — toward entrepreneurship. – Leigh Buchanan, Editor at Large at Inc. Magazine

Brian Scudamore bares it all–the good, the bad, and the ugly–in a way that will help entrepreneurs on their own journey. If I had to sum this book up, I’d say, ‘Learn from Brian’s mistakes so you don’t have to! Joe De Sena, CEO and founder of Spartan Race, New York Times best-selling author, and world-class endurance athlete

Clear, candid, and fun to read, Brian Scudamore’s book is a great crash course for anyone who wants to start and scale a business. Elaine Pofeldt, author of The Million-Dollar, One-Person Business

Success is all about attitude. With its upbeat, positive tone, this book is an essential tool for anyone looking for guidance as they take on the adventure of entrepreneurship. Tony Hsieh, CEO of Zappos and New York Times best-selling author of Delivering Happiness

With a healthy dose of fun and entertainment (and blue wigs), Brian delves into the turning points in life that shaped him, describing the key lessons he’s learned and the events that triggered those lessons. Dr. Noam Wasserman, founding director of Founder Central, USC, and author of the best-selling The Founder’s Dilemmas

Entrepreneurship is a roller coaster of trial and error, laughter and tears, confusion and triumph. In WTF?! (Willing to Fail), serial entrepreneur Brian Scudamore takes you on an adventure that will convince you once and for all that you have exactly what it takes to succeed.

With engaging stories from his thirty-plus years of failing upward, his book is full of lessons you can apply to your own endeavors developing a clear vision, creating an awesome culture, finding gratitude in challenging times, and using setbacks to change your business for the better.

Being an entrepreneur means letting go of fear. WTF?! (Willing to Fail) gives you the encouragement and wisdom you need to begin stumbling toward greatness.

Brian Scudamore has always taken the road less traveled. At nineteen, he pioneered the industry of professional junk removal with 1-800-GOT-JUNK?, turning a chore people avoid into an exceptional customer service experience. He then scaled that success into three more home-service brands, WOW 1 DAY PAINTING, You Move Me, and Shack Shine. Brian’s Willing to Fail philosophy stems from his belief in the power of dreaming big, taking risks, and learning from mistakes. Through franchising, he’s giving thousands of aspiring entrepreneurs the chance to live their dreams of business ownership.


Korea (Yemmi Books), Taiwan ((Yuan-Liou)