The Seventh Level: Transform Your Business Through Meaningful Engagement with Your Customers and Employees
“The compelling book is clearly written in language appropriate for business managers, and the author’s enthusiasm for the topic is almost palpable. A fresh, enlightening perspective on customer engagement.” — Kirkus Reviews
“Amanda Slavin is one of those special people that you wish you could clone to make the world a better place, but at the same time, you’re a little scared to clone her because so much information comes out of her at 100 miles per hour that there’s no way you can keep up with more than one Amanda. I’d recommend this book for anyone looking to change their organization for the better by connecting more meaningfully to employees, customers, or other stakeholders. And the good news is it’s much easier to get additional copies of this book than it is to clone additional copies of Amanda.” — Tony Hsieh, author of #1 New York Times Bestseller Delivering Happiness, and CEO of Zappos.com
While instant communication is now easier than ever, people’s attention is spread thin, time has never been more valuable, and disengagement in both customers and employees is at an all-time high. This means most brands never reach their full potential. But what would it look like if your customers were no longer disenchanted from being chased across the internet and hounded for likes, shares, opt-ins, and purchases?
There’s a way to break this cycle that doesn’t include using meaningless jargon or flashy but confusing digital marketing tools. To truly connect with your customers and employees, you need a straightforward plan that will amplify your message and propel you to a degree of engagement that you never realized existed.