The Purpose Advantage: How to Unlock New Ways of Doing Business

Author: Fromm, Jeff

Publication Date:

September 2019

Pages:

145

Original language and publisher

English (USA) | Ideapress Publishing

Territories Handled

World excl. North America

Genre

Business & Leadership

The Purpose Advantage: How to Unlock New Ways of Doing Business

Author: Fromm, Jeff

  • 2 Seas represents: World excl North American rights.

BUSINESS & LEADERSHIP

In today’s noisy market where people have instant access to nearly everything, quality products and services are no longer enough to differentiate your company or organization―your brand― from the competition. What a brand stands for, and the actions it takes to prove it, can provide a necessary memorability consumers draw on when they make purchasing decisions.

From interviews with CEOs from some of the most purpose-driven brands today, to a step-by-step workshop on finding your own brand’s reason for existing beyond profit, The Purpose Advantage explores how standing for something more than just the bottomline is a powerful way to connect to modern consumers―building brand love and loyalty in the process.