How we can help our common sense…

Using their hamster-brain model (How to Lose Weight in a Sustainable Manner), Felix Kreier and Maarten Biezeveld, authors of the bestseller The Hamster-Brain-Method describe why our society has such a significant influence on our lifestyle and weight. From an early age, we face major temptations from our (food) environment, temptations that our common sense often cannot resist.

To attribute this solely to personal responsibility is an illusion. Our primitive brain is still programmed for scarcity of food. This book is therefore a warm plea for broad societal prevention and shows where the pitfalls and opportunities lie: not only at an individual level but also in a society where processed food industry became the norm. Both at an individual and societal level.

Dr. Felix Kreier obtained his PhD at the Netherlands Institute for Neuroscience, on the influence of brain regions on overweight. As a pediatrician, he has, among other things, a specialized consultation for overweight children in Amsterdam.

Dr. Maarten Biezeveld obtained his PhD on the subject of immune disorders in children. Besides his work as a doctor, he works as a coach for fellow doctors.

The Hamster-Brain-Method has been translated into German, French and Hungarian, and has sold over 30,000 copies.