The Billion Dollar Secret: 20 Principles of Billionaire Wealth and Success

Author: Badzieg, Rafael

Publication Date:

June 2019



Original language and publisher

English | Panoma Press

Territories Handled

France, Netherlands, Scandinavia

Territories Sold

Brazil ()
Bulgaria (A & T Publishers)
Estonia (Pegasus)
Hungary (Alexandra)
South Korea ()
Poland ()
Serbia (Vulkan)
Spanish (World) (Penguin Random House Mexico, at auction)
Turkey (Alfa)
Ukraine (KM Books)
Vietnam (Vietnam AZ Communication and Culture, at auction)
Taiwan (Business Weekly, at auction)
Japan (Hayakawa)
China (China Machine Press)
Czech Republic (Fish&Rabbit)
Indonesia (PT Pustaka Alvabet)
Lithuania (Vilnius PPT)
Portugal (Alma Dos Livros)


Business & Leadership

The Billion Dollar Secret: 20 Principles of Billionaire Wealth and Success

Author: Badzieg, Rafael


“There is no other book available anywhere in the world that contains this much entrepreneurial experience, insight, and wisdom in it.” — Jack Canfield, multiple #1 New York Times bestselling author of The Success Principles™ and the Chicken Soup for the Soul® series

“A ‘must-read book’ because every decade a book comes along that opens doors otherwise closed to most of us that changes the way we think about growth, financial success, and business. Excellent research, thought-provoking, and inspiring.” — Dr. Albert Allen, Lord of Crofton of Greater London, best-selling author, Emmy Award-winning film documentary co-producer, entrepreneur, commercial real estate investor, philanthropist

“Finally, a book that unlocks the window to the highly guarded world of the most prolific, enigmatic, and mega-successful business icons across the globe. Rafael Badziag was able to masterfully weave the unique life stories of each of the featured rags-to-riches billionaires into a tapestry of traits and principles commonly shared by the ultra-successful. I also applaud the amount of in-depth research conducted to bring this book to life. A must-read for entrepreneurs, executives, and practically anyone who wants to learn from the best of the best and are tired of the usual run-ofthe-mill motivational books flooding the market today. At last, a modern-day Napoleon Hill.” — Melody Avecilla, entrepreneur, founder, Runway Heels

“Badziag gives a narrative journey of the private lives of billionaires with candid insight into their trials and tribulations and ultimate path to success. He identifies society’s misconceptions of this very small percentage of the population and a deep insight into the distinct similarities amongst billionaires. Badziag’s book brings out the entrepreneurial spirit in us all and the realization that anything is possible with hard work, passion, and a little bit of luck along the way.” — Tatania Minguet, senior manager, National Accounts, Mattel

There are only around 2,200 billionaires in the world, which means that only 1 in 5 million world citizens belongs to this group.

Billionaires are extremely rare, and their mindset differs hugely from that of ordinary millionaires.

What does it take to become a billionaire?

This book offers first-hand knowledge of billionaire entrepreneurs told in their own words. Never before has someone interviewed 20+ self-made billionaires across the world for a book project. The author worked for years with some of the very best entrepreneurs on the planet and distilled their secrets into 20 mental principles that enabled them to start from zero and create billions of dollars in value during one life span. THE BILLION DOLLAR SECRET gives the reader the road map to follow their path to extreme wealth and success.

There are thousands of books on millionaire thinking. But the knowledge they offer isn’t enough to get you to the highest ranks of wealth. This book will help the reader to gain the in-depth knowledge of billionaire entrepreneurs, and inform and inspire in equal measure by revealing what lies behind the success of some of the world’s wealthiest people and how they did it.

Rafael Badziag lives in Nagold, Germany and is a global entrepreneur, top TED speaker and an award-winning author. As an expert in psychology of entrepreneurship specializing in self-made billionaires, he was featured on NBC, ABC, CBS and FOX as well as in USA Today, Wall Street Journal and other national newspapers and TV networks in several countries. In the nineties, he built his first multi-million dollar business, pioneering e-commerce in Europe. Rafael has given some of the most successful TED talks in history. The book “Ready, Set, Go!” that he has co-authored with Brian Tracy became an Amazon bestseller and received the Quilly Award. In recent years, Rafael has been working with over two dozen self-made billionaires around the world, to find out what made them so extremely successful in business. He is known as the first man in history to win that many billionaires for a book project on a global scale and is called ‘The Billionaire Magnet’.

At you can also find video and audio interviews with the author.

Marketing Information

  • Watch the book trailer here.