Retail Isn’t Dead. Innovative Strategies for Brick and Mortar Retail Success

Author: Spanke, Matthias

Publication Date:

February 2020



Original language and publisher

Territories Handled

World excl. English & German

Territories Sold

Germany (Deutscher Fachverlag)
South Korea (Geulhangari, at auction)
China (China Science and Technology Press Co.)


Business & Leadership

Foreign Covers


Retail Isn’t Dead. Innovative Strategies for Brick and Mortar Retail Success

Author: Spanke, Matthias


Includes updated preface and conclusion to address the situation of online vs. brick-and-mortar stores in light of the COVID-19 pandemic.


“Incredibly relevant for today‘s disruptive retail landscape. Excellent analysis of what has worked, what hasn‘t, and includes actionable strategies for success across a range of retail industries. A great guidebook to the reinvention of brick and mortar experiences in a digital age.” — Donald Chesnut, Chief Experience Officer, Mastercard

“Matthias Spanke captures the key elements reshaping retailing with his analysis. Retail isn’t dead and Matthias shows how successful brands are rethinking themselves today in order to stay relevant with millennial customers.” — Martino Pessina, President North America, H&M

“Matthias Spanke leaves a strong imprint and understands the signs of the times. His new book is also an inspiration for us to conduct retail in the era of digitalization.” — Beat Gruering, President of the Board of Directors, CEO, Founder, Tally Weijl Trading AG

“One of the most inspiring industry books for retail professionals who want to give their stores a decisive edge over the competition in enormously challenging times. Spanke draws a multifaceted link between exciting virtual reality solutions and consistent sustainability concepts. A must-read!” — Ulli Eickmann, Chief Sales Officer, Takko Holding GmbH

“Matthias Spanke has expertly captured the essence of retail today. From creating interactive brand experience to sustainability, ‘Retail Isn’t Dead’, provides advice and best-in-class examples for successful in-store execution.” — Madeline Baumgartner, Director of Education & Research, Shop! Environments Association

“Mr. Spanke‘s book shows once again that it is always worthwhile to be innovative and what fascinating developments there are. We can stimulate each other and overcome boundaries!” — Bettina Ehsani, Director Visual Merchandising for Europe, C&A Mode GmbH & Co. KG

“Once again, Matthias Spanke has hit the nail on the head: Retail is well alive! You need to make sure, though, that customers will enter a store, that is exciting and entertains them. The author’s experience, creativity and numerous examples are inspiring and make you want to question the status quo while confidently embracing the future. Well done!” — Wolfgang Krogmann, Advisory Director, Primark Mode Ltd & Co. KG

“When statements about a disrupted retail industry stay on a generalized level Matthias Spanke is the one who takes it one step further by providing proven and practical recipes for continued success at retail – because Retail Isn‘t Dead.” — Markus Ense, Head of Global Strategy B2C, Philip Morris International

Fundamental changes are defining the brick-and-mortar retail trade on a global scale. The COVID-19 crisis and its consequences are totally unprecedented for retailers. Notwithstanding the above, the e-commerce of the digitized age is changing the way customers shop. And those customers are carrying their expectations over to the brick-and-mortar retail trade.

Against this background, online trading is not only a competitor and challenge; it has also inspired and innovated the brick-and-mortar retail business.

In this book, Matthias Spanke presents 15 innovative strategies with which retailers are and in the future will be successful in our digitized era. These include the latest in-store technologies, methods for developing innovative brand experiences, sustainability as a physical retail strategy, and clever adaptations of the advantages of online shopping.

Plus: “Call to Action” — practical tips for each strategy and 50 best-practice examples from all over the world with more than 30 photos — all rights are with the author.

As a retail and visual merchandising expert, Matthias Spanke has been shaping the brands of leading international retailers for more than 25 years. His career began in Europe and led him to Macy‘s New York as Vice President Creative Director of Visual Merchandising. As the founder and Chief Executive Officer of the visual merchandising agency BIG IDEAS, which has its headquarters in the US and Germany, he now develops innovative strategies for brand experiences for his clients.

Marketing Information

Check out a detailed flyer here.

Foreign Covers