Why do so many of us hold back—from asking for the raise, making the leap, or living life on our terms?

Because somewhere along the line, we started waiting for permission.

In The Permission Mission, Wall Street Journal bestselling author and internationally acclaimed speaker Dr. Cindy McGovern pulls back the curtain on what’s really stopping us: the internalized voices of doubt, fear, and outdated expectations. We’ve learned to stay quiet, to play nice, to wait for someone else to say it’s okay to go after what we want.

Dr. Cindy is here to say: enough. You don’t need to be chosen. You don’t need to wait your turn. You don’t need to stay stuck one second longer.

With the same warmth, candor, and clarity that’s made her the “First Lady of Sales®,” Dr. Cindy delivers a proven, five-step strategy to help readers speak up, take action, and step into their power—at work, at home, and everywhere in between.

You’ll learn how to:

• Break free from the limiting beliefs and backup singers in your head
• Ask for what you want without guilt, fear, or apology
• Sell yourself on your own worth—and sell others on seeing it, too
• Rebrand yourself for the life you actually want to live
• Make bold moves with clarity, purpose, and zero shame

This book isn’t about hustle. It’s not about pretending to be fearless. It’s about learning how to move forward even when you’re scared, even when the voice in your head says you can’t, and even when no one else believes in you—yet.

Whether you’re just starting out, starting over, or simply sick of playing small, The Permission Mission gives you the strategy, support, and spark to finally go after what’s yours.

You don’t need permission from the world. You just need it from yourself.