Once Upon a Future. Your Own Destiny in an Ever Changing World
Original title: Once upon a future – De meest complete gids naar jouw toekomst
“Climate change, new technologies and other large transitions. The world is changing at a very high speed and radically. The two others write an optimistic and complete book about these changes. Written in easy language and with great optimism. By reading the book you will see your own future and the path to follow in order to create a great and better world.” – Prof. J.P. Balkenende, former Prime Minister of The Netherlands
“With this optimistic book, Leen Zevenbergen and Ruud Veltenaar want to provide a complete overview of all the challenges and changes that humanity is facing, as well as their mutual cohesion. As a result, it offers a very complete picture of the components of everyone’s future. And with that a form of guidelines to determine what everyone’s role could look like in creating a better world. ”- Feike Sijbesma, CEO of Royal DSM
Once Upon a Future is an inspiring journey to the impending future and a fascinating experience for anyone who is curious about his or her future. It offers clarity about the future and hope for a better world. The authors have passionately painted a confronting picture of our biggest challenges in the 21st century and we suggest examples of how we can create a world that we all long for. In particular, the coherence between all major developments, pragmatic examples and clear language make this book a unique “must read” for everyone who loves people.
In six chapters it becomes clear that our future is a lot more fun and exciting than we think. No doom scenarios or scary talk, but fascinating views and clear facts about the impact of technology, sustainability and other important developments that have a major impact on our lives, work, dreams and ambitions. And of course, on our society. And if you are not interested in the future, then this future is indeed interested in you!
- Over 10,000 copies sold
- English translation available