This book is a road map for creating more humane workplaces. Josh Bersin gives us unusually clear and compelling directions to make people the heart and soul of organizations. — Adam Grant, #1 New York Times bestselling author of THINK AGAIN and host of the TED podcast WorkLife

A must-read primer for business leaders considering how and why to build a people-centered business. Irresistible is an essential book and an opportunity to learn from one of the best. — Arianna Huffington, Founder and CEO, Thrive

For too long, businesses have been claiming that people are their most important resource. Irresistible offers an array of smart insights and shrewd advice to—finally!—turn that idea into action. — Daniel H. Pink, #1 New York Times bestselling author of The Power of Regret, Drive, and To Sell Is Human

If you want the secrets of maintaining a workforce of fulfilled, engaged, and loyal teams, read this book—now. — Kathleen Hogan, Chief People Officer, Microsoft

Josh, with his reporter’s background and analyst’s instinct, is terrific at describing practices that affect people. The seven themes offer an outstanding view of emerging practices that will shape employee-
focused organizations. — Dave Ulrich, Rensis Likert Professor, Ross School of Business, University of Michigan Partner, The RBL Group

I have been following Josh’s work for years and not long ago had the chance to teach executives alongside him. He has always taught me a great deal. And now I see some of that so beautifully encapsulated and extended in Irresistible. This is a book to absorb. — Rich Lyons, Former Dean, Haas School of Business, and Chief Innovation and Entrepreneurship Officer, UC Berkeley

As organizations struggle to attract and retain talent, irresistible companies will be the only ones to prevail—and creating an irresistible company starts with unlocking your employees’ full potential. — Jill Popelka, President, SAP SuccessFactors

This book is an illustration of my strong belief that ‘great people make great companies.’ With his unique and vast experience, Josh is helping all leaders and HR teams turn company culture, management approaches, and work models into a competitive advantage. — Olivier Blum, Executive Vice President, Energy Management Business, Schneider Electric

A forceful, readable manifesto for a new and improved way of doing business. — Kirkus Reviews

In this book, renowned industry analyst Josh Bersin distills decades of research into seven practical yet profound management principles that help business leaders create organizations that thrive.

Irresistible companies grow faster, they’re more profitable, and they innovate and lead their markets. Most importantly, their employees, customers, and stakeholders are drawn to them like magnets.

What does it take to build an organization like this?

Throughout Irresistible, Bersin shares eye-opening examples from his consulting work with HR and executive teams around the world. Alongside these inside stories, each chapter includes tips and discussion questions to bring the lessons to life. Inspiring yet highly pragmatic, Irresistible is the leader’s handbook for today’s unpredictable business world, where people and culture are more important than ever.