Free PR: How to Get Chased By The Press Without Hiring a PR Firm

Authors: Herold, Cameron, Salamunovic, Adrian

Publication Date:

January 2019



Original language and publisher

English | Scribe Media

Territories Handled

World excl. English


Business & Leadership

Free PR: How to Get Chased By The Press Without Hiring a PR Firm

Authors: Herold, Cameron, Salamunovic, Adrian

  • 2 Seas represents: World excl. English rights
  • Rights Sold: China (Beijing Bamboo Stone)


Eight years ago, I told Cameron to write the book on generating free PR. I’m excited to see that he’s finally sharing his secrets with the world. This is a must read for any entrepreneurial company and marketing team. — Verne Harnish, Founder, Entrepreneurs’ Organization (EO)

The ultimate guidebook for those looking to get press, grow their brand, and get in front of the masses. Free PR is the roadmap you’ve been looking for. — Peter Shankman, Founder, Help a Reporter Out (HARO)

Cameron is today’s CEO whisperer. — Rich Karlgaard, Publisher, Forbes Magazine

Adrian and Cameron will show you the secrets of getting massive exposure for your business. This book is packed with actionable insights from two guys who actually know how to to do it. — Dan Martell, Serial Entrepreneur & Investor(, Unbounce)

Public relations has always been an essential part of doing business which is probably why you’re shelling out big money to an outside PR firm. But the truth is that you don’t need them. You already have all the necessary tools in-house to do as good a job as the so-called experts.

Cameron Herold and Adrian Salamunovic have taught thousands of company execs how to exploit free media coverage and ditch these expensive, often ineffective outsiders.

Cameron & Adrian have also built in-house PR teams, spent decades learning how to generate Free PR and how to leverage public relations to complement their sales and marketing strategy.

In Free PR, you’ll learn how the media world operates while you gain invaluable insider knowledge and actionable advice on how to:

  • Build your own in-house PR team
  • Provide effective interviews
  • Score great media coverage for free with just a few easy steps

Landing public relations coverage for yourself and your company is a powerful tool to help elevate your personal brand. PR is easier to generate than marketing, PR is easier to leverage than marketing and PR is more cost effective than marketing. In other words, Public Relations is more critical than ever in growing your brand and your business.

You’ve got more passion, commitment, a larger stake, and a deeper understanding of your business than any outside PR firm could ever have. So stop wasting money and take the reins yourself. Learn the secrets to landing TONS of Free PR for your company.

Cameron Herold is an international speaker and author of Meetings Suck and the best-selling book Double Double: How to Double Your Revenue and Profit in 3 Years or Less, which is currently in its seventh printing. He is also the co-author of Miracle Mornings for Executives and Vivid Vision. He is the mastermind behind hundreds of companies’ exponential growth and has built a dynamic consultancy, including his time as COO of 1-800-GOT-JUNK?. His current clients include a ‘Big 4’ wireless carrier and a monarchy. He is the founder of COO Alliance, which helps COO’s become better leaders. Cameron’s work has helped companies get noticed in the Associated Press, Bloomberg, USA Today, New York Times, Wall Street Journal, Fast Company and Fortune, as well as such television shows as “Donny Deutsch,” “Oprah” and “Dr. Phil.

Adrian Salamunovic known as the “Expert in PR” and has generated millions of free media impressions for the companies he has started. He has over two decades of experience launching technology and consumer brands, including PopKey, which was a top 1 percent iOS app,, which sold to J2 Communications for over 200M dollars, and DNA11 (DNA art company), which generated over 1M in sales in one year using only PR. In 2012 he was awarded IABC Communicator of the Year. He has also served as a 500 Startups global mentor, and is a #1 rated advisor with a five-star rating on, where he advises and mentors hundreds of entrepreneurs. He’s passionate about working with and helping entrepreneurs amplify their companies, brands and product launches using the power of free PR.