Explosive Growth: A Few Things I Learned While Growing My Startup To 100 Million Users & Losing $78 Million

Author: Lerner, Cliff

Publication Date:

November 2017



Original language and publisher

English (USA) | Lioncrest Publishing

Territories Sold

Taiwan (Yuan-Liou)
South Korea (rights reverted)
China (rights reverted)
Poland (Galaktyka)


Business & Leadership

Explosive Growth: A Few Things I Learned While Growing My Startup To 100 Million Users & Losing $78 Million

Author: Lerner, Cliff


“Powerful lessons for startups and CEOs on growth hacking, marketing, and innovation from one of the smartest founders I know.” – Andrew Weinreich, Inventor of Social Networking

“Explosive Growth is without question one of the most useful and entertaining business books I have ever read. Cliff gives you a roadmap to massively grow your startup with specific tactical lessons made memorable through engaging stories. This book is a must-read.” – David Perry, Digital Sales & Business Development Expert at Google, Adobe, & Amazon, Startup Advisor

“A must read for founders and CEOs who want to achieve rapid growth while also building a great product and company.” – Payal Kadakia, Founder & Executive Chairman of ClassPass

“Want to know how to grow your startup to 100 million users? Then this is the book for you. Explosive Growth gives step-by-step instructions, case studies and proven tactics on how to explode your growth.” – Entrepreneur.com by Syed Balkhi

“A highly useful and often hilarious story with practical advice on how to build a great product and visionary company.” – Howard Katzenberg, CFO Public Company

“This was definitely one of the most useful and enjoyable books we have read and reviewed recently.” — Irish Tech News Book Review

“Lerner’s insights and experiences are as though he mastered the art of archery while surfing. Brilliant… essential reading for every entrepreneur and leader seeking innovative solutions for their industry.” — 9MusesNews Book Review

“Cliff Lerner Turned His Business Failures into the Entrepreneurship Playbook.” Scribe Writing

“A highly effective process improvement strategy called CIO, which stood for Celebrate, Iterate, or Obliterate.”  – excerpt on Tech In Asia

Seven growth-hacking business books you need to read by the Entrepreneur

“How Does A Startup With Little Funding Grow To 100 MILLION USERS?” — #AMA – Ask Me Anything 

Top Writer on Medium in Business & Entrepreneurship

Want To Be A Growth Hacker’ on Entrepreneur.com

36KR.com Book Review

Yahoo Finance Book & Bitcoin Interview

Before Tinder and Bumble, there was AreYouInterested?, and it grew to 100 Million Users.

This inspiring and hilarious narrative reveals the incredible untold story and genius viral growth tactics that propelled this tiny startup to suddenly start acquiring 100,000 users per day, for FREE!

Cliff Lerner’s online dating startup, Snap Interactive, was running out of money when he bet the company’s fortunes on a then-unknown platform called Facebook. The app suddenly began to acquire 100,000 new users daily for free, and soon after the stock price skyrocketed 2,000 percent, setting off an extraordinary chain of events filled with sudden success and painful lessons.

Explosive Growth is a business book like no other. This compelling and inspiring narrative gives you a step-by-step playbook to achieve explosive growth, combining lively and often hilarious storytelling, proven tactics, and numerous case-studies to help your startup achieve explosive growth.

Learn how to:

  • IGNITE EXPLOSIVE GROWTH by creating a remarkable product
  • Explore valuable VIRAL GROWTH strategies to grow rapidly
  • Execute the GENIUS MEDIA HACKS that helped us acquire 100 million users
  • Create a thriving culture of PASSIONATE EMPLOYEES and constant INNOVATION

Who Is This Book For?

ENTREPRENEURS & STARTUPS: Get our lessons learned growing to 100 MILLION USERS

GROWTH HACKERS, MARKETING, PRODUCT & ANALYTICS EXPERTS: Learn the VIRAL FEATURES and strategies we used to acquire 100,000 USERS PER DAY — without spending a penny on advertising.

PUBLIC RELATIONS: Get our PR PLAYBOOK with our best media hacks.

CEOs: Create a THRIVING CULTURE of passionate employees and constant innovation. Get over 70 proven ‘Explosive Growth Tips’ in marketing, leadership, management, and more.

FANS OF THE MOVIE ‘THE SOCIAL NETWORK’: This thrilling story has many parallels to ‘The Social Network.’ Learn the wild story behind the first Facebook Dating App and its wild roller coaster ride to 100 million users.

Cliff Lerner is an accomplished business leader who gave up a lucrative Wall Street career to launch an online dating start-up. With little funding, Cliff founded Snap Interactive. His start-up would go on to create the first successful Facebook dating app, grow revenues 4,412 percent in five years, and sign up more than 100 million users. Cliff resides in New York City and is always on the lookout for his next entrepreneurial endeavor.

Learn more at the Explosive Growth Business Book Website