An unprecedented method for integrating sustainability into your dietary choices and fitness regime.

Following his successful La méthode Fitnext (150,000 copies sold), Erwann Menthéour introduces Because We Care, an alternative fitness method linking wellness, nature, and the environment.

Today more than ever, there is a vital need to make health promotion and environmental protection part of our life. Urgent action needs to be taken to embrace new consumer attitudes. Vegetarianism is one way of doing this, cutting CO2 emissions to combat global warming is another, and both are at the heart of Because We Care.

Because sooner or later, we will all have to shift to a more sustainable lifestyle. With his latest method, the author invites us to start transitioning today to avoid the devastating effects of a sudden rupture.

Because We Care features a 40-day method to help you reboot your body and mind (40 days to begin your journey towards a new life and lasting health), illustrated exercises for all levels of fitness, as well as vegan menus and recipes from chef Christopher Berg.

This is an eco-friendly coaching method focused on empowering individuals for a healthier life and planet.