“Audacious shows why today’s dominant marketing practices need to change (…) Take the lessons to heart or prepare to fade.” — Dr. Robert Cialdini, Author of ‘Influence‘ and ‘Pre-Suasion‘

“As someone who’s long advocated for the embracing of disruption, I can say with certainty: Schaefer’s book is a masterpiece. He doesn’t just predict the future, Mark gives us a roadmap to create it.” — Charlene Li, New York Times Bestselling Author of ‘The Disruption Mindset‘

“Mark dared to write a book attacking the dull advertising surrounding us. His book guides us to the courageous  few leading us to more audacious and memorable marketing.” — Dr. Philip Kotler, Professor of International Marketing, Northwestern University, Kellogg School of Management

“Tired of dull, predictable marketing. Audacious is a bold book with a radical vision. A great blend of scientific insight and practical application that’s a must-read for any business leader who wants to break free from the conventional.” — Dr. Jonah Berger, Wharton Professor and Bestselling Author of ‘Contagious‘ and ‘The Catalyst‘

“This book is a Red Sea moment in the history of marketing.” — Keith Reynold Jennings, Vice President of Jackson Healthcare

“Mark Schaefer is a teacher of the highest caliber. His passion and insights come through in the university classroom and in his bold new book.” — Dr. Lei Lei, Dean of Rutgers Business School

“In a world filled with promises of digital shortcuts, this self-described “Anti-AI” marketing book offers a tantalizing alternative: win by being more audacious. Customers aren’t unreachable, you just need to create something worthy of their attention. This wonderfully non-obvious compilation of clever ideas offers the antidote to ignorable marketing. Highly recommended!” — Rohit Bjargava, Founder of Non-Obvious Company and Bestselling Author

“When everyone else is dumbing down with AI and taking the obvious approach, Mark shows that tapping into humanity is a much better way. Besides bringing success, it’s a more fun way to do business!” — David Meerman Scott, international Bestselling Author of ‘The New Rules of Marketing and PR‘

“This bold and exciting book inspired me to rethink marketing! It’s perfect for marketers ready to shake things up (…) Now’s the time to reshape how we use technology, unleash creativity, take more risks, and create fun, unforgettable marketing—this is how marketing people actually want to live!” — Claudia Sciaretta, Global Insights Director for PepsiCo

“It’s crucial to stand out in a crowded marketplace. Audacious takes this concept to new heights. Mark is always a few years ahead of his time, and in this smart book, he provides direction and advice in the most compelling way.” — Dorie Clark, Wall Street Journal Bestselling Author of ‘The Long Game‘ and Executive Education Professor at Colombia Business School

“As usual, Mark Schaefer leads the way by showing us how to move marketing from mundane to meaningful human connections.” — Sandy Carter, Chief Operating Officer at Unstoppable Domains

“Mark Schaefer has an uncanny ability to foresee marketing trends. Audacious is the manifesto for disrupting the status quo the world needs right now.” — Jeremiah Owyang, General Partner at Blitzscaling Ventures

“You can’t break through the clutter by adding to it. Yet most modern marketing is exactly that — what Mark calls a ‘pandemic of dull.’ This book is a clear-eyed and essential toolkit for rising above the noise.” — Tom Fishburne, Creator of Marketoonist

“This isn’t just any book, it’s a disruptive experience, a kaleidoscope of creativity to help brands be extraordinary and not just survive but conquer.  Dive in, and let the awe-inspiring journey begin!” — Jola Burnett, Senior Vice President at Ipsos

“Audacious is a book of hope. Modern marketeers no longer need to wallow in frustration. This book pushes them into the next dimension of success.” — Ramon Ray, zoneofgenius.com

“This is the book we’ve been waiting for, delivering exactly what CMOs and CEOs need to break free from the status quo. For B2B and B2C marketers who’ve felt stuck, this book is CPR—reviving your creative strategy and giving you the tools to connect meaningfully with clients. For CEOs, this is your guide to unlocking the fear that has your marketing teams uninspired.” — Lisa Namm, Director of Brand/Public Relations at LBMC

THE AI BOTS ARE COMING.

BUT YOU STILL OWN CRAZY.

JOIN THE REBELLION.

In a world drowning in AI-generated noise, it’s time for a creative revolution. Human ingenuity will reclaim the spotlight … with pure, unadulterated AUDACITY.

Audacious is a battle cry for those who refuse to be ignored. In these pages, you’ll explore the electrifying tales of brands that defied norms, shattered expectations, and transcended a pandemic of dull to become legendary.

You’ll learn practical strategies to disrupt three critical elements of your brand story: the narrative, the platform, and the storyteller. Whether you’re a battle-hardened marketer or a fearless startup, this ground-breaking exploration will galvanize you to push limits and create marketing that transforms your market presence.