Spanke, Matthias

Biography

As a retail and visual merchandising expert, Matthias Spanke has been shaping the brands of leading international retailers for more than 25 years. His career began in Europe and led him to Macy‘s New York as Vice President Creative Director of Visual Merchandising. As the founder and Chief Executive Officer of the visual merchandising agency BIG IDEAS, which has its headquarters in the US and Germany, he now develops innovative strategies for brand experiences for his clients.
Matthias Spanke is the author of the in- dustry books "Erfolgreiches Visual Merchandising“ [English: "Successful Visual Merchandising“] and "Easy Branding in Fashion Retail."