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The Trust Puzzle: How to Keep Your Company on the Ethical High Road



Original Language: English (USA) | 146 pp. | January 2018

2 Seas Represents: World Translation rights


The Trust Puzzle is a fast-paced summary of the ethics questions facing business today. Frank Bucaro helps leaders focus on what’s important and keep the moral compass calibrated. This book is a reference that I can go back to again and again. — Matt Calabro, Chief Compliance Officer Northern Trust Asset Management

With Bucaro’s insights, experience and practical advice, solving your trust puzzle is no longer a mystery. He helps you find all the pieces and how to assemble them, to assure your success. Place your trust in Bucaro and his powerful principles, to achieve new levels of prosperity and fulfilment. — Jeff Blackman, J.D., CSP, CPAE, Bestselling Author of Stop Whining! Start Selling! and Peak Your Profits!

The Trust Puzzle takes the guess-work out of fostering an ethical organization. It provides tools and insights into sustaining ethics by helping the reader both question and develop their moral compass so they can be an effective leader. But this book is not only for organizational leaders; it can improve any individual. We all have leader roles in life – we lead our children, spouses, friends, family and sometimes even strangers. Any time an ethical situation arises, our decision on how to respond sets the tone for others. Trust Puzzle is spot on when it states “…people tend to listen with their eyes more than with their ears. What you do, says so much more than what you say.” An excellent read for anyone searching to gain a better perspective of ethics! — Julie Rys-Sours, Compliance Officer Together4Health

Frank has a genuine moral compass unlike any other person I’ve known in my lifetime. Get the book. Read the book. Enjoy the experience. — Jim Meisenheimer, Author of seven books – Amazon Best Selling Author
Creator Knockout Selling Training Programs
Publisher of The No-Brainer Selling Tips BLOG
Creator of The Surefire Selling Results Pyramid
Former Vice President of Sales and Marketing for Baxter International

Having known Frank for many years as a passionate and uncompromising ethics champion, I am truly excited to see his book published. What sets Frank apart from an army of bland commercial ethicists is his true commitment, passion, gravitas and authenticity combined with leader qualities and excellent communication skills. And his book The Trust Puzzle lets you feel that. — Anatoly Yakorev, Director
, Center for Business Ethics & Compliance CBEC International University in Moscow

Frank Bucaro’s The Trust Puzzle is essential reading for C-suite executives, managers and employees at all levels of an organization, and even job applicants who want to go above and beyond what most candidates discuss during job interviews. Savvy people who want to land a plum job would do well to mine “The Trust Puzzle” for its insights into responsible corporate behavior. I respect Frank Bucaro, I value his work, and I encourage you to read The Trust Puzzle and make it mandatory reading for your next corporate retreat (and then hire Frank to facilitate a discussion about it). — Bruce Weinstein, Author of The Good Ones: Ten Crucial Qualities of High-Character Employees

If you want to know more about how to keep your company on the ethical high ground, The Trust Puzzle is the book for you and your business. 

It doesn’t matter if you have been in business for several years, or several days, ethics are a crucial part of any business and vital to its success. Ethics are the standard behavior that helps us to distinguish acceptable and unacceptable behavior in the workplace with a focus on leaders, managers, bosses and owners.

Inside The Trust Puzzle you will discover and learn:

  • Growing a Great Reputation and What This Means to Your Business
  • Building Your Companies Trust and Loyalty and How to Implement It
  • How to Develop a Moral Compass and What This Means to You
  • The Process Behind Creating Accountable Leadership
  • The Benefits Behind Practicing Stewardship
  • How to Proceed, and much more!!!

Through his experience in the business community, Frank Bucaro has gained many insights into the problems that are facing businesses and how to fix them. Narrowing these down to the five main points found inside the book will help keep companies, businesses and their employees on the ethical high road.

The Trust Puzzle is a definite “no nonsense” guide on how to create the ethics you need and build them into your business or company.

For over 30 years, Hall of Fame Speaker, consultant, author, and values- based leadership expert, Frank Bucaro has focused on values-based leadership development and ethics training programs. To this end, he has partnered with compliance professionals to provide an ethics- training component to their compliance initiatives. He helps his clients understand that the process of thinking ethically is different than thinking legally and thus those seeking ethics support, need different skills, approaches, and insights.