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The Time Has Come: How Men Can Fight for Gender Equality (and Why Millions of Men Are Doing Exactly That)



Original Language: English | 304 pp. | January 2019

2 Seas Represents: Dutch, French and Nordic Rights.

Rights sold: Korea (Bada), Canada English (House of Anansi)


Through personal stories, insights gleaned from decades of working to end gender-based violence, and practical advice for those men ready to step up to the plate, Kaufman has produced a special book. It will be an important guide to the many men now seeking ways to stop violence against women, to create a more nurturing and loving culture for all. — Judy Norsigian, co-creator, Our Bodies Ourselves

For too long the struggle for the rights of women and girls was seen as women’s business. Of course it’s equally men’s business and stops being such a struggle when it’s seen that way. This reframing gives us a chance to understand violence against women as deeply toxic for us all. — Phumzile Mlambo-Ngcuka, UN Under-Secretary-General and Executive Director of UN Women

[C]ritically important for our time and required reading for us all. I had a hard time putting it down – it’s a great book. — Rosanna Arquette, Emmy-nominated actor

An inspiring book loaded with wisdom and pragmatism. I strongly recommend this awesome book. COUNT ME IN! —Ziauddin Yousafzai, Father of Nobel Prize winner Malala Yousafzai, Co-founder of the Malala Fund, United Nations Special Adviser on Global Education

With a combination of compelling stories and facts, Michael Kaufman offers a timely and important case for engaging men in the ongoing fight for gender equality. —Deborah Gillis, President and CEO, Catalyst

While progress toward achieving gender equity in media and entertainment is still glacial in many areas, we need to engage men and boys to stand by our sides, to help give us a stronger voice, get us a seat at the table, and be our champions in order to make systemic change. Michael’s book is a must-read! —Madeline Di Nonno, CEO, Geena Davis Institute on Gender in Media

In the vein of Tim Wise’s White Like Me and Sheryl Sandberg’s Lean InThe Time Has Come offers a plain-spoken and forthright look at why and how men need to actively fight for gender equality. As the co-founder of the White Ribbon Campaign, the largest effort in the world of men seeking to end violence against women, Michael Kaufman is an authority on the subject of gender equality. His new book explores how a culture based in toxic masculinity hurts both women and men (and their children), how men can become better allies in smashing the patriarchy, and how real gender equality creates advancements in both the workplace and the global economy.

For three and a half decades, Michael Kaufman, PhD has been a pioneer engaging men to promote gender equality. He is the co-founder of the White Ribbon Campaign, the largest effort in the world of men working to end violence against women. As a writer and speaker, he has worked across America and in almost fifty countries, including extensively with the United Nations, numerous governments, NGOs, and businesses. He is currently a Senior Fellow with Promundo and lives in Toronto, Canada. He delivered the keynote at the United Nations’ 2016 and 2017 Women Empowerment Principles events. He is the author or editor of eight books on gender issues, on democracy and development studies, including, The Guy’s Guide to FeminismTheorizing Masculinities, and Cracking the Armor: Power, Pain the Lives of Men.