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The Rainforest: The Secret To Building The Next Silicon Valley



Original Language: English | 304 pp. | 2012

2 Seas Represents: World Translation Rights.

Awards: Gold Medal prize for Business & Economics in the Foreword Reviews Book of the Year 2012 | Small Business Book Awards 2013 | Independent Publisher Book Awards, Finance/Investment/Economics 2013 (Bronze)

Rights sold: China (Economy & Business Publishing Division Beijing Huazhang Graphics & Information Co., Lt), Korea (EtNews, at auction), Russia (Tomsk State University of Control Systems and Radioelectronics), Arabic (Arab Scientific Publishing), Vietnam (DT Books).


A well-written book with a valuable empirical and multi-disciplinary approach. — Prof. Ronald Coase, Nobel Laureate in Economics, University of Chicago

…a detailed analysis of the power of environment on startup success, and in particular an explanation of why Silicon Valley has been such a powerful incubator of ideas and innovation…. If you are interested in the interplay of environment and business, and in understanding in broader terms how our professional relationships define our success, I recommend picking up a copy. — Forbes

What makes places like Silicon Valley tick? 
Can we replicate that magic in other places?

Discover the answers in this groundbreaking book from two of the world’s leading experts at the intersection of venture capital and global development. Victor W. Hwang and Greg Horowitt propose a radical new theory to explain the nature of innovation ecosystems: human networks that generate extraordinary creativity and output. They argue that free market thinking fails to consider the impact of human nature on the innovation process. This ambitious work challenges the basic assumptions that economists have held for over a century.

The authors argue that such ecosystems – what they call Rainforests – can only thrive when certain cultural behaviors unlock human potential. People in Rainforests belong to “tribes of trust” and follow a secret unwritten code: the Rules of the Rainforest. The theory of the Rainforest is influenced by several breakthrough ideas in academia, including insights on sociobiology from Harvard, economic transactions from the University of Chicago, design theory from Stanford, and the latest research in neuroscience and social network theory, among others.

With an unorthodox and entertaining narrative, the book reveals the mysterious mechanisms of Rainforests. Furthermore, the authors provide practical tools for readers to design, build, and sustain new innovation ecosystems. The Rainforest will transform the way you think about technology, business, and leadership.


Hwang-THE-RAINFOREST-Cover-Korea_small  the rainforest  Bia Rung Mua

Korea (EtNews), China (China Machine Press), Vietnam (DT Books)