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The Economics of Emotion: How to Build a Business Everyone Will Love

Author:

Publisher:

Original Language: English | 250 pp. | January 2019

2 Seas Represents: World Excl. English rights.

Rights sold: Vietnam (1980 Books)

BUSINESS | MANAGEMENT

Finding success in today’s marketplace is not about data, numbers, or projections – it’s about understanding people and what drives them. This invaluable guide provides the knowledge you’ll need to transform your business, inside and out, into a more admired and human-centric enterprise.

People make decisions based on their emotions. It’s a basic truth that has allowed organizations like Apple and Disney to build passionate followings while rival companies struggle to compete. To create enduring employee and consumer loyalties, and propel your brand to long-term success, you need to tap into the power of emotion.

The universal resource of emotion can be your most valuable asset when it comes to setting a purpose, designing a company culture, developing products and services, and so much more. In The Economics of Emotion, business consultant Kyle M.K. helps you design an emotionally focused commercial experience that will enrich the lives of your employees and customers alike.

Kyle M.K. is a customer experience and leadership consultant who has revolutionized the way businesses interact with and design for their customers and employees alike. While working with and studying industry-leading companies like Apple, Disney, The Ritz-Carlton, and Starbucks, he observed the extraordinary potential of what he has dubbed The Economics of Emotion. As a consultant, he introduced those same principles into the business world at large, with successful applications in hospitality, product development, entertainment, and retail. Kyle and his wife currently live in Austin, Texas.