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The Disruptor’s Agenda: How To Create A Strategy For Breakthrough Growth

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Original Language: English | 280 pp. | February 2019

2 Seas Represents: World Excl North America

BUSINESS | MARKETING

To be competitive, it’s no longer enough to be innovative – you must have a strategy for disruption, a plan to identify and seize an opportunity no one else has the audacity or confidence to reach for. Disruptors don’t just blow things up – they also create and build things that results in huge, positive change. It’s the breakthrough growth that Disruptor’s create that is disruptive.

Most people don’t like to change, they like things to stay the same. But Disruptors are wired differently. They walk on the knife’s edge because it makes them stretch and grow. And they lead organizations capable of executing a disruption strategy that balances short-term execution to achieve today’s goals against planning and investing for the future. These disruptive organizations have what we call a high “Disruption Quotient” or DQ – the ability to formulate and execute a disruption strategy that results in breakthrough growth.

Disruption is not an absolute, but rather, a continuum of skills that can be developed to transform a legacy business  into a frontrunner. It’s deceptively simple, with only four components:

  • A focus on next generation customers
  • Vision practices that create alignment
  • Groundswell leadership
  • Intentional culture creation

This book is filled with case studies, data-backed research, and most importantly, activities to help you build your own disruptor’s agenda.

Charlene Li is the founder and CEO of Altimeter Group and the author of the New York Times bestseller Open Leadership: How Social Technology Can Transform How You Lead. She is also the coauthor of the critically acclaimed, bestselling Groundswell: Winning in a World Transformed by Social Technologies, which was named one of the best business books in 2008.

Charlene is frequently quoted by leading media channels such as The Wall Street Journal, New York Times, USA Today, Reuters, and The Associated Press. She has appeared on 60 Minutes, The McNeil NewsHour, ABC News, CNN, and CNBC. She is a much-sought after public speaker and has keynoted top conferences such as the World Business Forum, World Economic Forum, American Society of Association Executives, SXSW, and Web 2.0. Charlene is a graduate of Harvard Business School and received a magna cum laude degree from Harvard College. She lives in San Francisco and enjoys baking sourdough bread to counter her real-time professional life. You can follow her blog at charleneli.com/blog and at twitter.com/charleneli.