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The Road to Recognition: The A-to-Z Guide to Personal Branding for Accelerating Your Professional Success in The Age of Digital Media



Original Language: English (US) | 275 pp. | May 2017

2 Seas Represents: World Rights Excl. North America.

Rights sold: Arabic (Jarir), Vietnam (1980 Books)


“Current, useful, actionable, and true. Its gold!“  — JAY BAER, New York Times Best-Selling Author of Youtility and Hug Your Haters

“Clever, fun and about as comprehensive a guide as you’ll find anywhere.“ — ANN HANDLEY, Best-Selling Author of Everybody Writes and Content Rules

“Personal branding is a language that’s best learned via a guided journey. Read this book to master individual differentiation in the land of information overload we call the web.“ — FREDERICK TOWNES, Co-Founder & COO of Placester, Creator W3 Total Cache

“The Road to Recognition is one of those books that reminds me of how I felt while reading Gary Vaynerchuk’s first book, Crush It. As I read I’m making a list of everyone I want to send this book to.“ — STEPHANIE CHUMBLEY, Director of New Media and Education at Chicago Title Company of Oregon

“If you want to achieve success in your career on your own terms, you need to read this book.“ — MICHAEL BRENNER, CEO, Marketing Insider Group and Author of The Content Formula

“If you’re a living, breathing human being doing business in this world, you’re a brand and no one understands that more than Seth and Barry. Here is a roadmap to success worth reading.“ — NOBU HATA, Director of Member Engagement for the National Association of REALTORS®

“Seth and Barry have outlined a simple roadmap for building relationships and recognition in the digital age. This is a must read.“ — MARK ROBERGE, Chief Revenue Officer at HubSpot, Senior Lecturer at Harvard Business School, Author of Sales Acceleration Formula

“Personal branding is a necessity in today’s marketplace. This quick-and-easy guide shows you how to do it with heart and verve.“ — DORIE CLARK, Author of Stand Out and Reinventing You, Adjunct Professor, Duke University’s Fuqua School of Business

“There are plenty of smart people and resources in this industry, but few think about the delivery and reader experience like Seth and Barry. If you’re a believer in books that are both nutritious AND delicious, you’re in luck.” — JAY ACUNZO, founder of

Ready to reap the rewards of recognition?

You own a brand. Its name is your name.

You need to take ownership of it and earn recognition as an expert in your field. There’s no simple shortcut. But now there’s a remarkably useful roadmap featuring:

  • An A to Z guide packed with actionable advice for developing your personal brand and accelerating your professional success.
  • 26 practical lessons to help you whether you’re an entrepreneur, business leader, aspiring professional, creative, marketer or second careerist
  • Insights from professionals who are reaping the rewards of recognition