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Non-Obvious series: How To Predict Trends And Win The Future



Original Language: English | 330 pp. | December 2017

2 Seas Represents: World Excl North America 

Rights Sold: Arabic (Jarir), Korea (Moonyelim), China (Renmin University Press), Russia (Mann, Ivanov & Ferber), Vietnam (Thai Ha), Spain (Alienta Editorial/Planeta), Ukraine (Vivat), Thailand (SE-Education)

Over 60,000 copies sold. Read and shared by over 1.5 million readers worldwide

Amazon Business Best Seller

Wall Street Journal Best Seller

Official Selection: Gary’s Book Club at CES

Winner: Axiom Business Theory Silver Medal,IPPY Book Awards Silver Medal, Non-Fiction Book Awards Gold Medal, Pinnacle Book Awards Business Book of the Year, Eric Hoffer Book Award – Business Book of the Year, INDIE Book Awards – Best Business Book, Next Generation Indie Book Awards – NGIBA

Finalist of the 2018 Leonard L. Berry Marketing Book Award from the American Marketing Association


“Smart, articulate and immediately useful.” —Daniel H. Pink, Bestselling author of When

A goldmine of ideas and trends. — GUY KAWASAKI, Chief Evangelist of Canva and author of The Art of the Start, 2.0

Shatter your magic crystal ball, and toss out the tea leaves. In this book, Rohit shows us how and where to find the future trends that will shape your business, your brand, and even your own decision-making. — SALLY HOGSHEAD, NY Times bestselling author of How The World Sees You

This is one of those rare books that delivers insights that are both useful and help illuminate where business is going. It’s a great read. — CHARLES DUHIGG, Author of the bestseller The Power Of Habit

There are very few books that I read hoping that no one else around me will. They’re the books that are so insightful, so thought provoking and so illuminating that they provide powerful competitive advantage. Non-Obvious is one of those. Pass on it at your own peril. — SHIV SINGH, SVP Global Head of Digital & Marketing Transformation at VISA and author of Social Media Marketing For Dummies

Rohit Bhargava’s “Likeonomics” is the gold standard on understanding the social economy. His new book had me at “predict the future” but there’s much more than that in here. It’s about seeing the world in a new way – plus a powerful argument for how curation can change your organization. — SREE SREENIVASAN, Former Chief Digital Officer, The Metropolitan Museum of Art

Non-Obvious is simple, elegant and powerful – one of those intensely engaging books that I couldn’t put down. Every year I use the ideas in this book to help my team see new opportunities and out think our competition. — HOPE FRANK, Chief Marketing and Digital Officer, Kiosked

The ALL NEW 2018 edition of the Wall Street Journal Bestseller Non-Obvious

What secrets can a 400-year-old Turkish cymbal maker and an Icelandic hot tub etiquette video teach you about the power of storytelling? How do Michelin-ranked food stalls in Singapore and the decline of Swiss watches force luxury brands to rethink their business models? What insights can the world’s quietest place and a clothing dye produced by former tobacco farmers reveal about serving enlightened consumers?

The answers to these questions may not be all that obvious. And that’s exactly the point.

For the past 8 years, marketing expert and Georgetown University Professor Rohit Bhargava has curated his best-selling list of non-obvious trends by asking the questions that most trend predictors miss. It’s why his insights on future trends and the art of curating trends have been utilized by dozens of the biggest brands and organizations in the world like Intel, Under Armour and the World Bank.

The answers to these questions may not be all that obvious. And that’s exactly the point. For the past eight years, innovation expert Rohit Bhargava and his team have predicted 15 “Non-Obvious” trends each year. In this book, learn the proven methods exclusively taught to thousands of executives at leading brands, organizations and governments to develop unexpected solutions to big problems. The power of non-obvious thinking can help you see what others miss, grow your business and make a bigger impact in the world.

In total, the Non-Obvious 2018 Edition features 15 all-new trends across 5 categories including Culture & Consumer Behavior, Marketing & Social Media, Media & Education, Technology & Design plus Economics & Entrepreneurship. The book also features a detailed section with a review and rating for more than 100 previously predicted trends – with longevity ratings for each.

As with the original version, this new edition of Non-Obvious also delves into the curation process the author has used for years to build his Trend Reports and takes readers behind the scenes of trend curation (much to the delight of past readers who have been asking about this for years), and show them the methodology they can use to predict the future for themselves.

Key selling points:

– Two time TEDx Speaker.

– Monthly contributor and columnist for GQ magazine.

– Keynoted events in over 32+ countries.

– Founder of Influential Marketing Group.

– Non-Obvious is a book that reveals the secrets that the world’s leading futurists and innovators use to predict the future, along with presenting new original research in each annual edition for 15 ALL NEW trends that will change business and consumer behaviour in the coming year.

– Author has spent the past 15+ years consulting on brand strategy for some of the most successful brands in the world.

– Past clients author has worked with (or been invited to speak at) include Under Armour, Intel, Ford, Lenovo, LG, Marriott, Unilever, Pfizer, Molson Coors and Coca-Cola.

– The Non-Obvious Trend Series has been viewed and shared over 1 million times online since the first digital edition in 2011.

– The 2015 edition was the first time the trend research was presented as a full book – the book made the WSJ best seller list that year.

– Unlike other “futurist” trend predictions, the author’s process is approachable and his research is ACTIONABLE.

– Rather than only revealing the trends, this is a rare book that also gives anyone the tools and teaches them the habits to be able to learn to predict the future for themselves.


bhargava_non-obvious_russia_mann-ivanov-ferber_march-2016 non-obvious vietnam  bhargava_non-obvious_spain_planeta_october-2016  bhargava_non-obvious_saudi-arabia_jarir-bookstore_winter-2017  隐秘的商机展开 Bhargava_NON-OBVIOUS_Korea_Symposia, a division of Moonyelim Publishing Co_March 2017

Russia (Mann, Ivanov & Ferber), Vietnam (Thai Ha), Spain (Alienta Editorial/Planeta), Arabic (Jarir), China (China Renmin University Press), Korea (Symposia/Moonyelim)