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Non Obvious Megatrends: How to See What Others Miss, Predict Trends and Win the Future



Original Language: English | 287 pp. | January 2020

2 Seas Represents: World Excl North America 

Rights Sold: Arabic (Jarir), Korea (Moonyelim), China (Renmin University Press), Russia (Mann, Ivanov & Ferber), Vietnam (Thai Ha), Spain (Alienta Editorial/Planeta), Ukraine (Vivat), Thailand (SE-Education)

Over 60,000 copies sold in total. Read and shared by over 1.5 million readers worldwide

Amazon Business Best Seller

Wall Street Journal Best Seller

Previous awards: Winner: Eric Hoffer Business Book of the Year, Axiom Award Silver Medal (Business Theory), INDIE Gold Medal (Business Business Book), Leonard L. Berry Marketing Book Award, IPPY Silver Medal (Best Business Book), Non-Fiction Book Award (Gold Medal), Pinnacle Best Business Book Award. Finalist: International Book Award (Best Business Book). Official Selection: Gary’s Book Club at CES


“Smart, articulate and immediately useful.” —Daniel H. Pink, Bestselling author of When

A goldmine of ideas and trends. — GUY KAWASAKI, Chief Evangelist of Canva and author of The Art of the Start, 2.0

Shatter your magic crystal ball, and toss out the tea leaves. In this book, Rohit shows us how and where to find the future trends that will shape your business, your brand, and even your own decision-making. — SALLY HOGSHEAD, NY Times bestselling author of How The World Sees You

This is one of those rare books that delivers insights that are both useful and help illuminate where business is going. It’s a great read. — CHARLES DUHIGG, Author of the bestseller The Power Of Habit

There are very few books that I read hoping that no one else around me will. They’re the books that are so insightful, so thought provoking and so illuminating that they provide powerful competitive advantage. Non-Obvious is one of those. Pass on it at your own peril. — SHIV SINGH, SVP Global Head of Digital & Marketing Transformation at VISA and author of Social Media Marketing For Dummies

Rohit Bhargava’s “Likeonomics” is the gold standard on understanding the social economy. His new book had me at “predict the future” but there’s much more than that in here. It’s about seeing the world in a new way – plus a powerful argument for how curation can change your organization. — SREE SREENIVASAN, Former Chief Digital Officer, The Metropolitan Museum of Art

Non-Obvious is simple, elegant and powerful – one of those intensely engaging books that I couldn’t put down. Every year I use the ideas in this book to help my team see new opportunities and out think our competition. — HOPE FRANK, Chief Marketing and Digital Officer, Kiosked

All-new 10th edition of Non-Obvious, the AMA Berry Book Prize finalist and winner of 7 International Book Awards featuring 10 bold new Megatrend predictions from award-winning trend curator Rohit Bhargava.

Introducing a book about what it really takes to predict the future, by getting better at understanding the accelerating present.

What can the quirky rules of Icelandic hot tub etiquette and the unexpected celebrity of a Michelin-ranked food stall in Singapore teach you about the future of business and culture?

The answer may not be all that obvious, and that’s exactly the point.

For the past decade, innovation expert and marketing professor Rohit Bhargava and his intrepid team of trend curators have produced one of the most widely read annual trend forecasts in the world: the Non-Obvious Trend Report.

Whether you are among one of the more than 1 million readers of a previous edition of this report or not, this completely updated new edition features an unprecedented look behind the scenes at the author’s award-winning “Haystack Method” for identifying the ideas and insights others miss by learning to collect ideas the way most people collect frequent flier miles.

You don’t need to be a futurist or innovation expert in order to learn to think like one. In this book you’ll not only learn how to use the Haystack Method yourself, but also read insights about how to leverage the ten forecasted megatrends to grow your own business or propel your career.

The key to winning the future lies in better understanding the present. This book is an essential guide to becoming a non-obvious thinker and using the art of trend curation to get better at predicting what will be important tomorrow based on learning to better observe patterns in the world today.


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Russia (Mann, Ivanov & Ferber), Vietnam (Thai Ha), Spain (Alienta Editorial/Planeta), Arabic (Jarir), China (China Renmin University Press), Korea (Symposia/Moonyelim)