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Growth Hacking. Silicon Valley’s Best Kept Secret



Original Language: English (USA) | 204 pp. | 2017

2 Seas Represents: World Excl English and Simplified Chinese rights

Right sold: China (China Machine Press)


“A must read for any business owner that is serious about growing their business.” — Hanna & Mark, Owners of Lollaland (Shark Tank Season 3)

“A clear framework for top-line growth and a treasure trove of clever ‘growth hacks’.” — David Krippendorf, President of kSafe (Shark Tank Season 6)

“Delivers on the promise to share those ‘best kept secrets’ and how to easily apply them to your small business.” — Michele Kapustka, Owner of (Shark Tank Season 1)

“Growth Hacking provides the marketing theory and actionable tactics you need to help your business be more successful.” — Ira Kalb, Professor of Marketing, University of Southern California

Growth consultants Raymond Fong and Chad Riddersen deconstruct the phenomenon used by Silicon Valley’s fast growing tech elite, growth hacking.

Raymond and Chad’s framework, the ASP™, is an easy to understand blueprint that empowers any business to apply growth hacking. The ASP™ was developed through their work in the tech community and used to produce high-leverage, scalable growth for companies in a variety of industries including several companies featured on ABC’s TV show Shark Tank.

If you’re looking for creative, cost-effective ways to grow your business, then ASP™ is the answer.

Raymond Fong acquired his undergraduate degree in engineering from Harvey Mudd College. While working in the aerospace industry as a systems engineer on classified government projects, he obtained his graduate degree in engineering from the University of Southern California. After five years in engineering, Raymond discovered his passion lay in marketing and consulting. He went on to establish himself as a recognized expert in the internet marketing arena. Since 2005, he has coached, mentored, and trained tens of thousands of businesses around the world.

Chad Riddersen graduated from the University of Southern California at the age of twenty. After spending a year at Deloitte consulting for Fortune 500 companies, Chad went on to work in investment banking where he helped growth-stage companies raise capital and get acquired. As an investment banker, Chad raised capital for LegalZoom, an online legal-services company, sold a company to American Express, and sold a company to TiVo, among other transactions. After investment banking, Chad began his work as a growth hacker as the first outside consultant for Dollar Shave Club which later was acquired by Unilever for one billion dollars.