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F#ck Content Marketing: Focus on Content Experience to Drive Demand, Revenue & Relationships

Author:

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Original Language: English | 252 pp. | March 2019

2 Seas Represents: World excl. English rights.

BUSINESS | MARKETING

“Every demand-generation-focused marketer should read and share this book with their team to unleash future growth and a sustainable revenue path.” – Meagen Eisenberg, CMO, MongoDB

“Don’t make another piece of content without reading this first. A truthful and modern examination of how content is broken and where to find the repair kit. Recommended!” – Jay Baer, bestselling author; founder, Convince & Convert

“As a CMO, this book flips the thinking around content and views it through a strategic lens that guides buyers through a journey. My team is now fully bought into content experience.” – Ryan Bonnici, CMO, G2 Crowd

“Randy Frisch makes the idea of a content experience actionable and accessible. Thank G-d.”  – Ann Handley, chief content officer, MarketingProfs

“The framework in Randy’s book is the shortcut for marketers looking to scale and catch the next wave in marketing.” – David Cancel, CEO & founder, Drift

F#ck Content Marketing isn’t a book for content marketers.

Instead, it’s for everyone in the organization who needs better context and direction for how to drive demand, revenue, and relationships with content. Truly effective companies (and marketers) create content experiences, drawing the customer into an immersive infinite scroll that mirrors the consumer experience of Netflix, Spotify, and other billion-dollar brands.

Randy Frisch will push you to rethink how you approach content for complex buyer journeys. The current mindset is all about volume–the more content created, the better. But the reality is that almost 70 percent of content created within an organization is never used, and there’s little point investing in content marketing if you’re not leveraging the assets you create.

In this book, Frisch unpacks the Content Experience Framework, arming your organization to deliver personalized experiences that leverage your content to engage your audiences at scale–as well as identify and ramp up the key players in your organization who need to own this process.

Randy Frisch has defined and led the content experience movement, prompting marketers to think beyond content creation and focus on the experience. This movement has fuelled an annual conference, Conex: The Content Experience, that brings together 750+ passionate marketers, and a North American-wide Tour.

Randy is the CMO and Co-Founder at Uberflip, a content experience platform that empowers marketers to create content experiences at every stage of the buyer journey. He is also a host of the Conex: The Content Experience Show podcast, a keynote speaker, and was named one of the Top 50 Fearless Marketers in the world by Marketo, and as you can tell by the title of this book, he’s been known to swear sometimes.