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Clicksand. How Online Marketing Will Destroy Your Business (And the Unlikely Secret to Saving It)

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Original Language: English (USA) | 165 pp. | February 2018

2 Seas Represents: World Excl North America

BUSINESS | MARKETING

“Bill always brings a unique perspective that shakes up the marketing establishment.” — Abe Recio, Senior Vice President, Sony Pictures Entertainment

“Businesses like ours are definitely being targeted and then fleeced every day by online marketing pitchmen. Bill and his Civilis Marketing team are fighting a battle that needs to be won.” — Rex Elliott, Owner, Cooper & Elliott LLC

Clicksand is an explosive wake-up call and warning for business owners about the dangers and hypocrisy in online marketing.

Clicksand exposes how the online marketing industry is destroying millions of businesses in a greedy money grab. From the largest companies such as Google, Facebook and Hubspot, to small agencies and consultants in every city and town, online marketers are convincing unsuspecting business owners that online marketing is a panacea that will solve all of their sales and marketing challenges. In reality, the businesses that fall for the “pitch” of online marketers are being lured onto the rocks of destruction by following a siren song of pitchmen who are more interested in making money than helping their clients.

Bill details the unscrupulous techniques that online marketing pitchmen use to convince business owners, the societal factors that are unnaturally magnifying their success and how businesses who are caught in the trap can escape and get back to what really works.

Clicksand challenges the conventional “group think” mentality prevalent in business these days and takes on some of the most powerful forces in marketing today in an effort to help business owners avoid disaster.

Bill Troy is an Inc. 500 CEO and a natural-born contrarian who, for 25 years, has helped global brands like Sony, Disney and Nestle see the world from a different perspective. As CEO of Civilis Marketing, Bill and his team help companies initiate and nurture REALationshipsTM­­ that drive business growth using today’s digital communication tools—without resorting to the high-pressure, high-volume automated techniques sold by online marketing pitchmen.